Subscription Services: Transforming Game Monetization

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Publishers are looking to develop consistent and dependable revenue through game subscription services. The top three game subscription platforms earned $273M in 2018. In the US, subscription services such as Netflix and Spotify have become the new norm, leading publishers to push game subscriptions by offering more high-profile titles.

Not only can users play new titles at launch, but by offering a variety of titles with in-game content, publishers can develop a stream of dependable recurring revenue.

Playstation Now Earned $143M in 2018, the most of any game subscription service.

Although Sony is the market leader, Xbox Pass and EA Access are aggressively pursuing new users by offering new titles at launch.

Price plays a sizable role (51%) when users consider purchasing a subscription.

Consumers weigh the cost of buying games outright with spending $10 a month on average on a subscription.

Table of Contents:

  • Intro
    • Table of Contents
    • Executive Summary
  • Subscription Gaming market
    • Market Size
    • Timeline of Key Developments
  • Overview of Top Gaming Subscription Services
  • Top Subscription Services
    • PlayStation Now
    • EA Access, Origin Access, Origin Access Premier
    • Xbox Game Pass
  • Subscription Games Audiences
    • Subscriber Demographics
    • Most popular Game Genres and Gaming Video Content Genres
    • Game Spending
    • Most Popular In-Game Purchases
    • Reasons For Subscribing
  • Key Takeaways
  • Definitions
    • Terminology
    • Genre
    • GVC Categories
    • Game Platforms
  • Everything Else
    • Methodology
    • About SuperData
    • Contact
    • Fine Print