NOWHERE TO GO BUT UP: THE FUTURE OF XR (Virtual Reality, Mixed Reality, Augmented Reality)
Following a slow start as many new technologies do, virtual reality/XR is poised to accelerate as adoption increases. Driven by augmented reality and mixed reality and successful titles, the XR market will reach a combined $7.6B in 2018 across hardware and software.
- Bethesda titles topped the charts in 2017, with top earners Fallout 4 on PC and Skyrim VR on PSVR. Despite a disappointing release for Doom VFR, ports of Bethesda RPGs still beat out other games of 2017.
- Nearly half of VRs’ enterprise users are educational companies and institutions. Schools and hospitals are using VR but can have limited spending power. A smaller number of major conglomerates in fields like retail and automobiles are willing to invest substantially in VR.
- AR and MR are on track to pull in $1.4B of the $1.9B invested in immersive technology this year. The proliferation of mobile AR solutions and the development of compelling MR technology is becoming a more interesting proposition to investors as VR goes through its gap of disappointment.
- Mobile AR will be the primary driver for revenue through 2021, earning roughly twice as much as software for AR/ MR headsets. AR and MR headsets will remain costly for the general population in the next few years, making it difficult for the audience to reach critical mass and generate significant software earnings in the near future.
This is a one time e-report download with no recurring updates. This purchase is for a single purchase.