Payment Preferences of Digital Gamers: Global Payment Methods & Brands
Digital game revenue will surpass $100B for the first time in 2018. Gathering this revenue requires companies to offer consumers payment options they prefer. Games consumer preference has shifted away from the multi-step, cumbersome offerings of the past, into streamlined e-wallets and localized payment methods. With this shift towards increasingly integrated digital payments, the result has been a better process for gamers, and increased revenue for publishers.
Understanding the options that consumers are comfortable with and prefer is vital for optimizing publishing efforts, especially in a digital economy where smaller, ongoing transactions are becoming the norm. In our research on payment preferences, we take a big data approach to establish the top payment methods for online gamers on a country level. By analyzing 330 million digital transactions worldwide, this new report identifies the top methods of payment used by gamers in each of the 40 major markets. Building on a dataset that goes back over a decade, we have unique insight into how online gamers like to pay.
GEOGRAPHIC SCOPEThis report covers payment preferences of online gamers in the following 40 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, India, Indonesia, Israel, Italy, Japan, Mexico, Netherlands, Norway, Peru, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom, Ukraine, United States, Venezuela, Vietnam The report examines these 55 payment brands: 99Bill, Alipay, Alipay, AmazonPayments, Amex, Bitcash, Boa Compra, Boleto Bancario, Carte Bleue, cashU, Cherry Credits, China PNR, ClickandBuy, Cultureland Game Card, ePagado, Giropay, Global Collect, Google Wallet, GS Cash, GT Card, Happymoney, HiPay, HiperCard, Internet+,Japan WebMoney, JCB, Konbini, Maestro, Mastercard, MC, MercadoPago, Mikro Odeme (3pay), onecard, MOL, Moneybookers/Skrill, neosurf by NeTeller, Pagseguro, PayByMe, Paymentez, PayPal, Paysafecard, Postepay, QIWI, RBK Money, Rixty, Skrilll, Sofortuberweisung, Tenpay, Ukash, Ultimate Game Card, Unionpay, Visa, Webmoney, Yandex.Money, Zong
This new report builds on SuperData's industry-leading research on payment methods, the users, and the service providers. The following are some findings from our analysts on the digital payment industry and its consumers:
- Table of Contents
- Executive Summary
- Cost Comparison of Different Payment Methods
- Global Digital Games Market Payment Method Market Share
- North America
- Latin America
- Eastern and Western Europe MENA
- Payment Brand Market Share U.S.
- U.K., Germany, France, Spain, Italy
- Definitions of Mobile Payment Methods
- Top Mobile Payment Methods By Device
- Key Mobile Payments Developments
- Top Mobile Payment Methods by Country
- Why Users Prefer a Payment Method
- Getting Users to Switch to a New Mobile Payment Method
- Payment Methods
- About SuperData
- Fine Print