Mobile Games Market
Forecasted to generate $21 billion in worldwide revenues this year, mobile games have become one of the most important digital platforms for gamers and publishers alike. Today, mobile games account for over one third of monthly spending among digital gamers in the United States alone.
But the mobile games market today has changed dramatically from what it was only a few years ago. With a largely ‘frozen’ list of top titles and game companies, only a handful firms manage to claim the lion’s share of revenues. Companies like King, Supercell, Zynga and Activision have doubled down on their mobile gaming strategies, looking both for a continued stream of innovative content and a strategic advantage to outmanoeuvre smaller competitors.
GET THE INSIGHT BEHIND THE RANKINGS
Understanding the ‘why’ behind key market trends and drivers of change is increasingly important in a market where companies have access to the same ranking information. Find out what drives iPad players to spend money, and what doesn’t. What are the emergent opportunities in a market overly focused on mid-core games? Offering a truly global audience to game companies, the short history of the mobile games industry is riddled with both fantastic success stories and tales of failure from both big and small companies alike. It is the digital platform that small and independent developers can’t afford to ignore, and big publishers need to build a credible digital strategy.
AFTER AN INITIAL GROWTH PERIOD, THE MOBILE GAMES MARKET NOW ENTERS A STAGE OF MATURITY
With literally thousands of game developers competing, the stakes have been raised. There’s a growing difficulty in reaching consumers, expressed in the increasing cost of user acquisition. Development costs are also increasing, as mobile gamers become more demanding and continue to increase their expectations. Brands have entered the scene to capitalize on this diverse demographic, and present a set of terrifying new market players to smaller developers looking to build and cultivate their own intellectual property.
WHO SHOULD READ THIS REPORT
To help mobile game developers better understand the challenges of the current mobile market, SuperData has initiated the release of a detailed monthly report filled with market information, title-level performance comparisons, and valuable consumer insights for the mobile games industry. Every month, you’ll receive a high-level overview of the major trends in the market, key players and actionable consumer insight. Marketing professionals and game designers will both benefit from the insights and data presented in the mobile games market report.
2 MOBILE GAMES MARKET
Mobile Games Revenues, 2014E ($, million) — Worldwide, Regions
Mobile Games Average Revenue Per Paying User, July 2014 ($) — U.S., U.K., Brazil, Russia, Turkey
Mobile Games Conversion, July 2014 (%) — U.S., U.K., Brazil, Russia, Turkey
Mobile Games CPI vs. ARPU, July 2014 ($) — U.S., U.K., Brazil, Mexico, Spain, Australia
3 TITLE LEVEL ESTIMATES
Title Level Methodology Explanation
July 2014 Revenue Estimates
Mobile Games Lifetime Value ($) by Device, July 2014
Mobile Game In-App Purchase Motivators by Device
Case Study: Minecraft
5 EVERYTHING ELSE