Gaming Video Content
Compared to the days of the stereotyped gamer, the current viewer base has a high female representation (46%) and high average income ($58K in the US). These young, tech-savvy consumers are leading the “cord-cutting” charge, and they are watching GVC instead of primetime TV. Companies that do not build relationships with these viewers now risk losing the next generation of high-spending consumers.In this massive new report, the world's leading game analysts take stakeholders through the story of the gaming video content market's size and reach, its importance as a media platform, its predictive impact on game sales, and its major consumer profiles. Game publishers and both endemic and non-endemic brands will find the insights vital to their strategies in engaging the most important new media audience. Some major findings from the report:
- More people watch GVC than HBO, Netflix, ESPN and Hulu combined. Amazon’s Twitch is focused on games and has a larger audience (185M) than legacy channels and services like ESPN.
- Ads and direct consumer spending will push GVC earnings to $3.2B this year. GVC matches earnings from top association football leagues like Bundesliga ($3.5B) and La Liga ($3.2B).
- Gaming video content is a must for publishers. Digital viewing is a valuable outreach tool for publishers, since two in three viewers watch gaming content to learn more about a title they want to play.
- Table of Contents
- Executive Summary
- Note from the Analyst
- GVC Audience Size (2016)
- GVC Audience vs. Other Media Platforms and Channels
- Regional GVC Viewership (2017 and 2020)
- GVC Viewer Demographics and Share who Pay for Cable
- Spending on Digital Games (Viewers vs. Non-Viewers)
- Most Popular GVC Genres
- Viewing Habits By Genre
- When Viewers Watch GVC
- Transferring from Viewing to Broadcasting GVC
PLATFORMS AND REVENUE
- GVC Revenue by Source
- GVC Revenue and Audience by Platform
- Platforms to Watch
- Top GVC Channels (YouTube and Twitch)
- Most-Viewed Games (Twitch)
- Game Trailer Views Versus Sales
US AUDIENCE AND SEGMENTS
- GVC Audience Profiles:
- Type of Content Watched
- Reasons for Watching GVC
- Media Spending Habits
- Company Summary
- Market Data
- Fine Print
This is a one time e-report download with no recurring updates. This purchase is for a single purchase.